Are You Serious?™
Actor and funnyman Jon Lovitz is best known for his tenure on Saturday Night Live and roles in hit movies A League of Their Own and The Wedding Singer. Having lived with severe psoriasis for nearly 10 years, Lovitz is infusing his comedic style in a national awareness campaign called
Are You Serious?™ to share his first-hand experiences of living with the disease.
Lovitz illustrates several of the everyday challenges faced by people living with psoriasis while reinforcing the importance of having open and honest dialogues with a dermatologist in TV and radio public service announcements (PSAs),
an entertaining song parody performed to Maroon 5's famous hit "This Love," and an educational website—SeriousAboutPsoriasis.com.
As the face of Are You Serious?™, Lovitz hopes that by using humor to talk candidly about the impact psoriasis has had on his life, others will feel inspired to work closely with a dermatologist to find effective ways to manage their symptoms.
Visit the Are You Serious? website to:
And while you're there, be sure to share Jon's psoriasis song parody with friends and family! For every person who shares the video, Centocor Ortho Biotech Inc. will donate $1 to the National Psoriasis Foundation.
Are You Serious?™ is a collaborative effort between Centocor Ortho Biotech Inc., the National Psoriasis Foundation, Jon Lovitz and legendary film director Jerry Zucker who produced the campaign videos featured at SeriousAboutPsoriasis.com. Zucker is a long-time colleague of Lovitz and is most notably known for co-writing and directing Ghost, AIRPLANE! and The Naked Gun.