Letter to the Editor
1. Keep it concise. Get to your point in the first paragraph, and limit the number of words a maximum of 200.
2. Be relevant. Reference a recent article from the publication and connect it to the need for psoriasis awareness.
3. Make a local connection. For example, detail how many people in your area are likely affected by psoriasis. (To get this number, multiply .022 by the population of your city, county or town).
4. Write short sentences, avoiding clichés and excessive words. Read the letter out loud to best get a sense of how it sounds.
5. Check your letter carefully for typos and grammar mistakes. Make it easy for the editor to read and publish your letter.
6. Think about sending your letter to the editor to weekly papers, local newsletters and magazines, as well as your daily newspaper.
7. Get it to the right person. Submission information for letters to the editor is often found on the publication's Web site or on the Letters to the Editor page.
8. Sign your name and give your address, e-mail and phone number. Editors will call or e-mail to verify that you are the person who wrote the letter.
9. Monitor the paper in the days after you mail your letter to see if it's published. Contact us if your letter is printed.
10. Repeat as necessary, but to different publications. Wait at least a few months before submitting another letter to the editor to the same publication if yours was recently published.
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Why is is it important to raise awareness about psoriasis in our community? Because [number of people] in [name of town] are affected by psoriasis—a chronic disease of the immune system that appears as red scaly patches on the skin that crack and bleed.
Psoriasis is the most prevalent autoimmune disease in the U.S.—as many as 7.5 million Americans have it—yet people with the disease often face discrimination in public places because others fear psoriasis is contagious. It's not.
[Add one paragraph here detailing your personal experience with psoriasis]
It's time we recognized psoriasis for what it is—a painful, disfiguring, disabling disease for which there is no cure. Yet.
I encourage everyone who has psoriasis to combat the fear and ignorance surrounding the disease by joining me and thousands of others along with the National Psoriasis Foundation, in raising awareness that psoriasis is a serious disease that deserves serious attention. Go to www.psoriasis.org to help us find a cure.