Custom awareness campaigns and special projects
If you plan to engage the psoriasis community, there is no better way than working with the National Psoriasis Foundation. For the past three years, many companies wanting to reach this niche demographic have worked with us to develop measurable campaigns that leave a lasting impression.
Stop Hiding from Psoriasis™
In 2008, we partnered with the American Academy of Dermatology to develop and execute a campaign featuring singer LeAnn Rimes called Stop Hiding from Psoriasis™. The campaign not only encouraged people with psoriasis to see a dermatologist to better manage their disease, but also educated the public about psoriasis and dispelled common misperceptions attached to the disease. The Psoriasis Foundation activated the demographic through its many marketing platforms and the one-year campaign made at least 100 million media impressions.
In 2009 and 2010, the Foundation worked alongside one of the top PR agencies in the country to highlight Tim Gunn and the Addressing Psoriasis™ campaign, which was designed to help people with psoriasis actively manage their condition, be more confident and not let their disease get in the way of their personal style. The six-month campaign turned into two separate campaigns spanning two years. The media response was phenomenal, reaching millions of people and engaging many patients to become empowered and feel more confident.
Are You Serious?™
In December 2010, the National Psoriasis Foundation partnered with Jon Lovitz on a campaign called Are You Serious?™, which uses Jon Lovitz's humor to encourage people to speak openly with their dermatologist about the disease. The campaign features an educational website, humorous public service announcements, a song parody and more. The campaign has reached millions of people through top-level media placements and encouraged many people to talk with their dermatologists to find treatment.
- Percentage of Sales campaigns
- Cause Marketing campaigns
The National Psoriasis Foundation offers many opportunities to get in front of millions of people with psoriatic disease. No campaign or special project is too large or too small. If you would like to discuss the options, please contact Catie Coman, Vice President, Marketing and Communications, at 1.800.723.9166, ext. 367, or email email@example.com.