Facebook and Instagram Fundraising

Support Critical Programs with Social Media

Thinking about starting a fundraiser on Facebook or Instagram? Here is a quick step-by-step guide.

Facebook and Instagram icons surrounded by hearts with "giving hands" below.

There are many reasons to create a fundraiser on social media. Celebrate an upcoming birthday, mark a special occasion, or honor a loved one with a personal Facebook or Instagram fundraiser.

Social media fundraisers are an easy way to support NPF and improve the lives of those affected by psoriatic disease. 

There are many benefits to creating a fundraiser. You can encourage donations to NPF, our research projects, and patient programs while increasing the visibility of our work and mission.

Invite your friends to support your fundraiser, learn more about your cause and donate. Facebook and Instagram make raising funds easy, exciting, and secure: You can set donation goals and track your progress toward those goals, and donors can enter their payment information securely and easily.

Get Started with a Facebook Fundraiser

1. Create Your Fundraiser

Log in to your Facebook account and go to the left-hand toolbar and click "Create Fundraiser", or simply go to https://www.facebook.com/fundraisers.

Click “Select Nonprofit” and search or select National Psoriasis Foundation.

2. Set Up Your Fundraiser

Determine your personal fundraising goal as well as an end date for your fundraiser. (For example, you could create a fundraiser that runs through your entire birthday month or the week of your birthday.) Give your fundraiser a catchy and descriptive title and use your summary to explain why you think your Facebook friends should donate. Share why finding supporting NPF matters to you, or information about how NPF is driving efforts to cure psoriatic disease and improve the lives of those affected.

Next, you will choose a cover image. A default image from our Facebook page will be selected. You can see other photo options or upload a photo of your own by clicking the button in the upper right corner of the default cover photo.

Once you have chosen a title, written a description, and picked out a cover image, click “Create” to make your fundraiser page available for everyone to see!

3. Share Your Fundraiser

Use the search tool to search for the names of friends you think will support your cause. Inviting all of your friends to participate will maximize your outreach — and so will talking about your fundraiser! Post about your fundraiser on your Facebook and add a personalized note about why finding a cure is important to you. Increase visibility by emailing your contacts to notify them about your Facebook fundraiser, sharing the link to your fundraiser’s page, and asking them to contribute in your honor. You can also reach out to friends over Facebook messenger.

4. Keep the Momentum Going

Sharing your fundraiser will encourage people to join your cause. Tell your friends how your fundraiser is going by posting about milestones along the way (Thank you! We have met 50% of our goal!”) You will receive a notification when donations and posts are made. Be sure to respond to any posts or comments and like and comment on people’s donation posts to thank them for their support.

If you need to edit anything, click “More” and then click “Edit Fundraiser.” You can also look here to end or delete your fundraiser.

Get Started with an Instagram Fundraiser

The Basics

You can create a fundraiser for a nonprofit organization from an Instagram post or story. The fundraiser will be visible in the post and you can find a link to the fundraiser in your bio. The fundraiser will be active for 30 days. You can extend the fundraiser duration or end it at any time.

If your profile is public, your fundraiser will be visible to anyone. If your profile is private, only people who follow you will be able to see and donate to your fundraiser.

For more information head to https://help.instagram.com/753748082021404

Creating an Instagram Fundraiser in a Post 

  1. Open Instagram and tap the plus sign at the bottom of your screen and select Post.
  2. Create or choose your image and tap Next.
  3. Crop and filter your post, and then tap Next.
  4. Tap Add fundraiser.
  5. Search or select National Psoriasis Foundation. Click Edit fundraiser to go to the "Fundraise Details" page.
  6. Choose the fundraiser title, goal amount, and invite collaborators if applicable. Then tap Done.
  7. Tap Share.

Create an Instagram Fundraiser on Stories

  1. Open Instagram and click the plus sign on your profile picture.
  2. Create or choose your image and tap Next
  3. Click the smiley face icon in the top right of your screen
  4. Click "Donation"
  5. Search or select National Psoriasis Foundation. Click the fundraiser to go to the "Fundraise Details" page.
  6. Choose the fundraiser title, goal amount, and invite collaborators if applicable. Then tap Done.
  7. Tap the arrow on the bottom right of your screen and share!

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