NPF Volunteer Family Featured on NBC, Airing Saturday, July 24

Joe Cincotta sheds light on living with plaque psoriasis on national television, bringing his family along for the fun.

July 24, 2021 (Portland, Ore.) The National Psoriasis Foundation (NPF) is proud to partner with Eli Lilly and Company on a new television segment featuring Joe Cincotta, a long-time NPF volunteer. The segment features Cincotta and his family playing in their backyard, while Cincotta discusses his psoriasis diagnosis. It will air on NBC on Saturday, July 24 in six major U.S. cities: New York City, Chicago, Dallas, Boston, Atlanta, and Indianapolis at 7:30 p.m. ET / 6:30 p.m. CT / 5:30 p.m. MT.

“My diagnosis of moderate-to-severe plaque psoriasis impacted my interactions with other people, mainly because the plaques on my legs were embarrassing. On a hot day, I might be the only guy who showed up wearing jeans instead of shorts,” said Cincotta.

Cincotta discovered NPF after experiencing step therapy, a common insurance practice that requires an individual to try and fail potentially ineffective treatments before getting the one originally prescribed. He soon became involved through Team NPF Cycle events in New Jersey and spoke at the inaugural event dinner. Since then, Cincotta has volunteered at the Team NPF Cycle event each year, working on logistics and serving as a ride marshal. He has raised close to $15,000 for NPF, while cycling at both the New Jersey and Hamptons events each year. Cincotta lives in Long Island, New York with his wife, Jen, and 8-year-old daughter, Grace.

“As we approach Psoriasis Action Month in August, we’re extremely proud of Joe for helping bring attention to this chronic, immune-mediated disease,” said Randy Beranek, President and CEO of the National Psoriasis Foundation. “Psoriasis is a systemic condition, which means it is much more than a skin disease or cosmetic issue, and unfortunately, not enough people understand the impacts of psoriatic disease, the importance of treatment or that effective treatment options are available. We are lucky to have Joe representing the over 8 million people in the U.S. who deal with the impacts of psoriasis.”

About the National Psoriasis Foundation

Serving its community through more than 50 years of patient support, advocacy, research, education and funding, the National Psoriasis Foundation, NPF, is the world’s leading nonprofit fighting for individuals with psoriasis and psoriatic arthritis (PsA). The NPF mission is to drive efforts to cure psoriatic disease and dramatically improve the lives of more than 8 million individuals in the United States affected by this chronic immune-mediated disease. As part of that effort, NPF created its Patient Navigation Center to offer personalized assistance to everyone with psoriasis or PsA. In recent years, NPF has funded more than $28 million in research grants and fellowships that help drive discoveries that may lead to more and better treatments and ultimately a cure.

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