Add August Update, move down in September

National Psoriasis Foundation Seal of Recognition Corporate Updates

July 2021

NPF NEWS

NPF continues to provide the latest and most up to date healthcare provider and patient education information regarding psoriasis and psoriatic arthritis. Last month NPF added 6 new Advance Online articles and 7 new media pieces that included educational Psound Bytes™ episodes. I hope you will take the time to check out and share two very interesting pieces below. 

 Read – Advance Online Article:

• Moisturizers Meant for You

Listen – Psound Bytes™ Episode #134

• Hard to Treat Psoriasis

 Psoriasis (PsO) Action Month - August

Psoriasis is a chronic immune-mediated disease that impacts more than 8 million people in the United States and over 125 million people worldwide.

This August, the theme for Psoriasis Action Month is ‘All of Us’. The National Psoriasis Foundation will be educating the community about how psoriasis is not a skin disease but a systemic one, which means it affects your whole body and impacts all populations. NPF will also be celebrating the diversity and inclusivity of our vibrant community.

 Attached, please find a Social Media Kit (PDF and images) to help your identify content you would like to share and help spread awareness during Psoriasis Action Month.

THANK YOU CERAVE FOR SUPPORTING THIS IMPORTANT MONTH-LONG HCP & PATIENT EDUCATIONAL CAMPAIGN!

 DEADLINE APPROACHING - Honoring Dr. Christopher Ritchlin and Dr. Alexa Kimball– Commit to Cure Gala – Sept 9th, 2021 – New York, NY

NPF will be presenting both Dr. Ritchlin and Dr. Kimball with a Lifetime Achievement award for outstanding accomplishments and tireless dedication to support and help people living with psoriasis and psoriatic arthritis.

 You can show your support while highlighting your company with an easy to implement full page or half page tribute message. Tribute Ads will be in the gala program, on screen during the event and on the event website.

• Tribute Ads: $500 or $1,000

Tribute Ad Commitment needed by August 6th.

2021 Special Events – Team NPF Pstamp Out, Cycle, Walk & Run

Consider participating in the Team NPF Sampling program and have your companies’ sample, coupon or literature piece handed out to each participant of every event across the country. There are two available levels of participation:

Basic Level

• Includes distribution of one branded item at every run, cycle, walk, and Pstamp Out events

Elevated Level

• Includes distribution of one branded item at every run, cycle, walk and Pstamp Out events and receive, at two Team NPF Walks or Cycle events of your choosing
• Logo recognition on event T-Shirts
• Logo recognition on event website
• Logo and sign recognition at a Rest Stop or Lunch table
• 10 free registrations for sponsor representatives to attend.
• 10 event T-shirts for sponsor representatives – shipped to you

See the updated Team NPF Sampling Program and Calendar of Events attached.

Or support Team NPF in 2021-22:

• Sponsor NPF’s event or events as a sponsor. NPF promotes our sponsors at live events and during the live streams as well as on the website, email, social media. It is a great way to support our community and share what you are doing to help with your consumers.
• Employee participation virtually or in-person as a Company Team or Individual. It is a great way to improve relationships, build bridges and communication strategies across departments in this virtual setting. It also improves morale and engagement while supporting this important mission.

 Contact me for all the details.

 Seal of Recognition Highlights and Stats

NPF’s Seal of Recognition House Ads reached more than 31,176 views and resulted in 245 visits/clicks to the Seal of Recognition Products page in the month of June. 

NPF’s Seal of Recognition reached more than 133,620 through NPF’s social media and email this past month.

Please let me know if you have any questions or would like more information not covered here or in the attachments.

Warmest regards,

Wally

National Psoriasis Foundation Seal of Recognition Corporate Updates

June 2021

NPF NEWS

As NPF looks to the end of our fiscal year 2021 this June, we are in awe and full of gratitude at all the support you gave over the last year. Through your continued support for the Seal of Recognition program and our initiatives below, you help to ensure that NPF continues to be a global leader in psoriasis and psoriatic arthritis research as well as providing the newest and most comprehensive medical professional and patient education programs that in turn strengthen our communities. In these intensely trying times, your partnership means so much more now than ever. 

 Thank you for being a partner, we value and appreciate you!

 Psoriasis (PsO) Action Month - August

Please join us this August and sponsor of one of the most important patient education programs of the year. PsO Action Month will continue to address the needs of our psoriatic community through brand new Patient Navigation Center Support Resources, introduce new Podcast episodes (Psound Bytes™), NPF social media blitz, articles, and additional content.

Other activities include:

• NPF hosted 2-4 Instagram takeovers with psoriasis influencers.
• NPF hosted Q&A series with people from various backgrounds, cultures, ages and ability to ask what psoriasis means to them. There will be social media promotion built around this in addition to the blitz.
• NPF hosted live webinar with dermatologist to answer questions about psoriasis.

Sponsors receive special recognition throughout the month and activities, please see the attachment or contact me for more details.

 2021 Special Events – Team NPF Pstamp Out, Cycle, Walk & Run

With the country reopening coast to coast, Team NPF in-person events are going to be big!

See the updated Team NPF Sampling Program and Calendar of Events for how and where you and your company can participate this year. Or support an NPF Run, Walk, Cycle or Pstamp Out Psoriatic Disease as national or multi-market or single event sponsor in one of our events held across the U.S. Contact me for the details.

Honoring Dr. Christopher Ritchlin and Dr. Alexa Kimball– Commit to Cure Gala – Sept 9th, 2021 – New York, NY

NPF will be presenting both Dr. Ritchlin and Dr. Kimball with a Lifetime Achievement award for outstanding accomplishments and tireless dedication to support and help people living with psoriasis and psoriatic arthritis.

Show your support while highlighting your company with an easy to implement Full-page or Half-page Tribute message

Tribute Ads: $500-$1,000

For more details about NPF’s Commit to Cure Gala and Tribute Ads, see attached information.

Seal of Recognition Highlights and Stats

NPF’s Seal of Recognition House Ads reached more than 31,460 views and resulted in 230 visits/clicks to the Seal of Recognition Products page in the month of May. 

NPF’s Seal of Recognition reached more than 139,428 through NPF’s social media and email this past month.

Please let me know if you have any questions or would like more information not covered here or in the attachments.

Warmest regards,

Wally