Jon Lovitz is Serious about Psoriasis

After dealing with the disease for a decade, the actor-comedian is using his zany brand of humor in a campaign to raise awareness

By Noe Baker

Jon Lovitz is a funny guy. We know that from his five years on "Saturday Night Live," where he played Tommy Flanagan of Pathological Liars Anonymous ("Yeah, yeah, that's the ticket!"), the Master Thespian and the Devil, among other hilarious characters, and from roles in more than 30 films, including "A League of Their Own," "The Wedding Singer" and the recently released "Casino Jack." What his fans didn't know until recently is something that is not so funny—the actor and comedian has psoriasis.

Diagnosed with severe plaque psoriasis about 10 years ago at age 42, Lovitz went public with his disease in typical style: He wrote and starred in a public awareness campaign called "Are You Serious?™" It features an amusing skit and an online song parody that illustrate through humor the challenges of living with psoriasis and the importance of talking about the disease with a dermatologist.

Psoriasis in song and skit

The "Are You Serious?™" campaign—sponsored by drug company Centocor Ortho Biotech Inc. and the National Psoriasis Foundation—includes not-to-be-missed online videos starring Lovitz (available on the campaign websitewww.SeriousAboutPsoriasis.com). One is a parody—called "Psoriasis Has Taken Its Toll On Me"—of rock band Maroon 5's hit song, "This Love." Another video is a comical public service announcement (PSA) featuring Lovitz, beach beauties, a sea monster and, of course, psoriasis. Lovitz's friend Jerry Zucker, famed director of "Airplane!" "Naked Gun" and "Ghost," among other popular films, served as director for both.

The www.SeriousAboutPsoriasis.com website offers valuable resources to help visitors learn more about the disease, including downloadable discussion guides with tips for talking about psoriasis with a dermatologist. It also features an engaging interactive quiz led by Lovitz, as well as behind-the-scenes footage and bloopers from the PSA.

Read More
Interview: Jon Lovitz talks about his disease »


Driving discovery, creating community

For more than 50 years, we’ve been driving efforts to cure psoriatic disease and improve the lives of those affected. But there’s still plenty to do! Learn how you can help our advocacy team shape the laws and policies that affect people with psoriasis and psoriatic arthritis – in your state and across the country. Help us raise funds to support research by joining Team NPF, where you can walk, run, cycle, play bingo or create your own fundraising event. If you or someone you love needs free, personalized support for living a healthier life with psoriatic disease, contact our Patient Navigation Center. And keep the National Psoriasis Foundation going strong by making a donation today. Together, we will find a cure.

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