Do you have a compelling story to tell about living with psoriatic arthritis (PsA)? Have you ever dreamed of seeing your story or experience come to life on screen? If so, the National Psoriasis Foundation and Novartis Pharmaceuticals are giving you that very chance!
NPF and Novartis have teamed up with a company called Tongal – a creative community with a network of filmmakers including writers, directors and producers – to launch a campaign this week called “The Psoriatic Arthritis Awareness Project.” The campaign’s goal is to produce two short films, with ideas from NPF’s own community, that provide a compelling, emotionally engaging look into the lives of people living with PsA. The films will highlight the importance of treating the disease and receiving optimal care.
Beginning this week and continuing through June 13, 2017, you’re invited to submit ideas for a film about PsA. Provide an idea for a film that explains what life is like with PsA, how the disease affects family and friends, how treatments have changed the ability to live life, or anything at all related to life with the disease — just make it real and compelling. Individuals don’t have to have PsA to submit an idea — submissions may also come from friends, caregivers or family members of someone living with PsA.
Once the idea submission phase ends, a panel of judges made up of representatives from NPF, health care providers and those living with PsA will decide on their favorites. The top ideas will be posted to NPF’s website where you’ll have the opportunity to vote on your favorites.
Tongal is ready to make some movies
The two ideas with the most public support will then be sent out to the Tongal community of filmmakers, where the community members will then take the ideas and run – creating films based on those ideas. The best-produced and most compelling films as determined by our panel will then be chosen and debuted later in the year. Tongal will award $2,000 to the individuals who submitted the two ideas that were made into films.
“Through this campaign, we hope to highlight the challenges of living with PsA, help patients recognize that they are not alone, and underscore the importance of working with your health care provider to get optimal care,” explained John Ogden, NPF’s director of marketing and communications.
“This is a great opportunity to raise awareness for PsA and to allow our community’s voices and experiences to come alive through the magic of film,” he said. “It’s great because it involves our community as well as people who are new to NPF on many levels — from the crowdsourcing of the ideas to the crowdsourcing of the actual filmmaking process. It’s such a fantastic way to engage not only our own constituents about psoriatic arthritis, but the entire Tongal community as well.”
The Tongal community has worked with companies large and small on these types of projects — including mega-brands like Lego and New Balance. This is the first time they’ve embarked on this type of partnership with a pharmaceutical company and a patient advocacy organization to raise awareness for a disease like PsA.
More information: The Psoriatic Arthritis Awareness Project
Driving discovery, creating community
For more than 50 years, we’ve been driving efforts to cure psoriatic disease and improve the lives of those affected. But there’s still plenty to do! Learn how you can help our advocacy team shape the laws and policies that affect people with psoriasis and psoriatic arthritis – in your state and across the country. Help us raise funds to support research by joining Team NPF, where you can walk, run, cycle, play bingo or create your own fundraising event. If you or someone you love needs free, personalized support for living a healthier life with psoriatic disease, contact our Patient Navigation Center. And keep the National Psoriasis Foundation going strong by making a donation today. Together, we will find a cure.